Instant Crush — sambrch

Instant Crush

︎ 2023

This project was completed urgently for a startup in just two days. My goal was to create a comprehensive brand identity for a clothing resale app, meeting the needs of a fast-paced market launch while standing out from the traditional fashion and resale norms.

I opted to develop a fun, quirky, colorful, and fresh visual identity to capture attention and invite a unique user experience. This approach aimed to inject new energy into the industry by offering a dynamic and original alternative to existing platforms.