︎Art Director
Artistic Direction
LVMH
Le Bon Marché
Igwe
Kenzo
Lacoste
Majestic Filatures
Inclusive
Korloff
Meng Mao
Instant Crush
Basus
Asphalte
Potochkine
Personal
Experimental
Footwear Design
Bedsit 41
Veja
Puma
Puma x McQueen
Puma x Rihanna
Azzaro
Maison Standards
Balmain
Rebecca Balducci
Sarenza
Information
Asphalte
︎2019
his project was completed in two hours for the brand Asphalte. My objective was to brainstorm ideas for the upcoming launch campaign of a Hawaiian shirt. The goal was to capture the relaxed and summery essence of this iconic garment while staying true to Asphalte's modern and functional brand identity.
This quick creative exercise aimed to explore various visual and conceptual approaches to position the Hawaiian shirt within the framework of an impactful and cohesive campaign aligned with the brand's spirit.
Pictures found on internet for the moodboard
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@sambrch