Igwe - Creative Director
2020


I am the founder & creative director of the brand.
I basically do the sneakers design, the product development
But also all the identity of the brand and the global creative direction(logo, pictures, lookbook...)






Igwe is an experimental and sustainable sneakers studio run by Samuel Baruch.

Igwe offers a new experience of luxury with a handcrafted production and an affirmed ethic. Our sneakers are recyclable and we share a transparent and sustainable production with our collaborators.





Igwe / 2018 Logo
Typographie : Nexa





001a
001b
001c
Igwe / 2018 Logo
Typographie : Nexa






Igwe / 2020 Lookbook
Plural Theory Collection - Spring Summer & Autumn Winter 2021
Creative Director : Samuel Baruch
Photographer : Valentin Fabre
Styliste : Fanelie Patras
Make Up Artist : Pauline Du Manoir
Model : Charlotte Daoudi / Thomas Ferjule / Pierre Fontbonne






Igwe / 2019 Lookbook
Urban Myth - Spring Summer & Autumn Winter 2019
Creative Director : Samuel Baruch
Photographer : Valentin Fabre
Styliste : Lucile Drai
Make Up Artist : Pauline Du Manoir
Model : Manon Sikkink / Elias Medini








Igwe / 2018 Specimen
100% recyclable





Igwe / 2020 Primitive
Handmade in Portugal
















Igwe / 2020 Lookbook
Plural Theory Collection - Spring Summer & Autumn Winter 2021
Creative Director : Samuel Baruch
Vidéo By : Louise Guai
Styliste : Fanelie Patras
Make Up Artist : Pauline Du Manoir
Model : Charlotte Daoudi / Thomas Ferjule / Pierre Fontbonne










Réalisation de brand content
Model : Chris
Photos : Sekou
samuel@sambrch.com
+33 (0) 6 84 23 20 21
@sambrch