Basus — sambrch

Basus

︎2020

For the eco-friendly clothing brand Basus, I undertook a complete overhaul of their brand identity. Basus is unique in its approach, producing clothing on-demand with adaptive sizing based on body shapes, positioning itself as an innovative player in sustainable fashion.

My work involved bringing a fresh perspective to the brand by incorporating bold colors and modernizing the overall visual identity. A key element of this project was the redesign of their website, aimed at enhancing the clarity of the brand's mission and product offerings, thereby improving navigation and user experience.

This consulting project was completed over a few days, with a focus on aligning the brand image with Basus's eco-friendly values.